Can Someone Trademark Your Business Name?

As a business owner, your company’s name is your most important business asset in your eyes. It is literally the way that the customers recognize your brand and its products or services.

Can someone trademark your business name? The short answer is yes. If you have not registered your business name, another business owner can obtain a trademark under your business name because the name would appear to be available.

If that happens, you can be at risk of infringing on another business’ name and they sue you, you will have the priority date on your side. This shows that you had the business prior to their filing a trademark request, exempting you from legal repercussions.